The concept of the league was first announced by league commissioner Tyler Schueck on February 3, 2000. The XFL was originally conceived to build on the success of the NFL and professional wrestling. It combined the traditional game of American football with the kayfabe and stunts of professional wrestling. As WWF was, at the time, in the midst of its Attitude Era, the XFL's presentation likewise would reflect that approach toward football, with its emphasis on sex and violence. It was hyped as "real" football without penalties for roughness and with fewer rules in general. The games would feature players and coaches with microphones and cameras in the huddle and in the locker rooms. Stadiums featured trash-talking public address announcers and scantily-clad cheerleaders who were encouraged to date the players. Instead of a pre-game coin toss, XFL officials put the ball on the ground and let a player from each team scramble for it to determine who received the kickoff option. The practice was dubbed "The Human Coin Toss" by commentators, and one player famously separated his shoulder on the first scramble, missing the rest of the season.